Natura Pet Products
We have learned that Natura Pet Products (maker of Cal.Natural, Evo and Innova) will be selling their business to P&G this month.
At this time P&G states they do not plan on any formula or production facility changes. They do plan wider marketing of the Natura line. As for the future source of the ingredients, there has been no comment.
The reason we have carried Natura products is the quality of their ingredients, recipes and facilities. We hope P&G maintains the same rigorously high standards as Natura.
If you feed a Natura product and are concerned that the sale of this quality, independently owned company will have its products compromised in the future, we can make recommendations of other holistic foods we carry which maintain human grade ingredients and their own processing facilities.
We take this development seriously and will keep you posted on what we learn.
